Movement as an element of the brand.
Nowadays branding is far more than just logo or business cards and its standards are not only technical. Movement is one of these characteristics which can also be defined within the brand design.
Storia is a brand which lives in the digital worlds and due to this fact rules for motion design have been set in place. This section describes the most important clues and rules of motion design.
Movement schematics
The main mechanism which allows the design of new animated content a movement schematic defined through the chart.
Using this elementary solution does not limit the creator, but makes each animated format coherent.
Logotype sequence
The sequence described here shows the animation of the Logotype in which the Symbol is being replaced with shapes. This sequence is only symbolical.
It is recommended to only use authorized files obtained from Storia.
Typography
The sequence described here shows the animation of texts headlines and other taglines. This sequence is only symbolical.
It is recommended to only use authorized files obtained from Storia.
Iconography sequence
The sequence described here shows the animation of icons, pictograms and other graphic forms. This sequence is only symbolical.
It is recommended to only use authorized files obtained from Storia.
Transitions
The sequence described here shows the animation of transition between shots. This sequence is only symbolical.
