Storia's brand model: Lighthouse
Storia is part of the largest real estate ecosystem in Romania, together with OLX Imobiliare. In order to democratize Romania’s real estate market, Storia took on the role of Industry Lighthouse. Storia supports buying, selling, and renting real estate. We accompany people with making the most important life-changing decisions, making the real estate process much easier and comfortable.
Thanks to the technological abilities of our platform and our experience, we provide real estate agents and developers with knowledge and the right tools to reach their business objectives.
To make Storia’s users feel secure and have the opportunity to make informed decisions.
Be the No. #1 service – the lighthouse within the sector - that helps people to make informed decisions while buying or renting a home, by making it simple to find offers by location and enabling practical data for decision making. Being a #1 destination for millions of users, the company sets clear priorities to build transparency by utilizing our mega power - the data.
Storia’s mission is to bring more clarity and trust in a poorly regulated market, by infusing in it tools, data and clear limits every step of the way:
› through a transparent financial relationship (KIWI Finance)
› through a high number of private ads
› through an industry based more on clear data (ex: price reports,
studies on buyers/renters expectations from agencies or owners etc.)
› through a better and more transparent relationship with agents and agencies (support the real estate law, certifies trusted agents etc.)
Furthermore, Storia’s vision helps an unregulated real estate market like Romania’s start gaining clarity and order, which benefits every single actor in the industry.
Insight / Analogy
Several times throughout the process of buying or renting a home, people feel alone and disappointed. They feel that they’re not always in control, because of the external factors.
They feel that they can only trust themselves, because they don’t know what the other people involved in the process want from them (agents, owners, developers, banks etc.).
Because the real estate market is poorly regulated, there is a lack of transparency and clear rules, that makes them doubt any decision they make.
No one
can control
every aspect
of the home
searching
process
Brand direction
Our goal is for Storia not only to be the leader in the real estate market, but also a Thought Leader, a lighthouse.
We have everything to play a crucial part in the real estate market’s ecosystem and to be a guide in a complex process of looking for, buying, and creating homes for the people.
We combine all our assets: business knowledge, long-time experience, unique data, connected with empathy and deep care of the experiences of our clients to allow them finding their ideal home.
We introduce the transparency promoter for real estate market.
Brand Equity
Storia supports people every step of the searching and buying process.
Thanks to a long-standing experience and large amount of data we understand the needs of our users and what’s important to them.
Everyone can find something suitable here - a house or an apartment, modern or traditional, primary or secondary market, practical or with character.
We are a platform which
makes it easier for people
to find their ideal homes.
Simple
We simplify and summarize relevant information and we deliver it regularly to all the actors in the real estate industry.
Unexpected
We ask the difficult questions and we get to the bottom of complicated things.
Concrete
We go for the essence of every topic we approach, in order to ensure transparency for the entire market.
Clear
We make it easier for everyone to understand how the changes in the market might impact their decision making.
Empathetic
We listen to the people’s needs and we don’t stop until we provide them with the answers they need throughout the real estate process.
Stories
We make people’s stories known, to inspire others to work up the courage to make a change.
in consequence
We encourage people to visit storia.ro,
in search of CLARITY
Archetype
The Transparency Promoter
Asks the real, uncomfortable questions and supports them with data, both internal and external, that considers everybody’s perspectives and gives back some control to the seeker.
A regulator of the market, disciplined, pragmatic and realist. The empathic professional of the Real Estate industry.
Courageous, perseverant, that is ready to take a transformative role - seems to shed light on a real estate market that is often perceived as not very transparent and to inspire confidence in Real Estate agents and the transactional process.
Hero
courageous
taking care of growth
effective
Realist
disciplined
pragmatic
fair player
Perseverent
full of passion
honest
inspiring
simple at the same time.
emotional in a superficial world,
valuing rationality.
listen even more.
, but not cocky.
provocative, but also
smart.
, we’re here to serve.
dreams come true.